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    True Blue Pets

    True Blue Pets asked for help standing up a direct to consumer channel. We built a gorgeous site that expresses the brand and educates consumers on the importance of natural ingredients in their pet products.

    The Brand

    TrueBlue Pets is a national pet products manufacturer with products carried in over 500 stores nationwide. The brand was looking to directly engage consumers to gain increased insight into customer preferences and behavior, as well as to establish a new revenue stream.

    Project Highlights

    • Fully responsive Shopify website incorporating brand colors and leveraging existing media
    • Developed brand story with customized, authorable pages for ease of maintenance
    • Organized product taxonomy & merchandise positioning throughout the site content and navigation
    • Retail Store Locator 
    • Email Marketing Setup & Template Customization

     Services Provided

    • Shopify Implementation
    • Theme Customization
    • Landing Page Development
    • Email Marketing
    • Search Engine Optimization
    • Analytics Configuration
    • Graphics & Media Production


    • Exceeded clients goals for conversions & monthly revenue within first 90 days
    • Analytics & direct sales volumes being used to educate wholesale channel marketing
    • Since launch of new consumer website, wholesaler applications and wholesale revenue has significantly increased beyond historical growth rates

    True Blue Pets Website Screenshot

    A customized Ingredients page was built to enable easy maintenance of the content without requiring any HTML coding.

    Custom Ingredients Page